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Fujifilm Movie Costs Are a Massive Mess. Here is Why

You may’ve seen the information that Fujifilm raised its costs by as much as 60%. However that can solely have an effect on you should you’re in Japan. So these of us in Europe, Africa, the Americas, and different elements of the world aren’t affected. Nonetheless, although, we’re not fully secure. Actually, Fujifilm movie costs are receiving a really odd replace of some type right here in America. The corporate is citing the price of supplies, however one thing appears doubtful about all this.

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In 2022, there are certain to be readers who assume this wouldn’t even be value discussing. However the value of movie has been going up whereas emulsions have had the plug pulled. Solely after Kodak determined to bring back Ektachrome in 2017 did the movie market start to alter. Together with new firms popping up, Fujifilm and the remaining slowly started supporting movie once more. With that stated, costs began to rise, as did income within the movie pictures world. The pandemic put all that into hyperdrive. Individuals all of the sudden had extra time than ever. Movie turned a solidified factor once more. Gen X, who at all times instructed me that movie was a fad, all of the sudden started selecting it again up in small bits. The Millenials round me celebrated even tougher.

But, with rising costs, issues have turn into extra headache inducing. One can argue that it isn’t essentially the fault of movie producers. However from a unique viewpoint, we are able to pin a ton of blame on them.

Fujifilm North America’s Assertion on Movie Costs

In a message to the press, Fujifilm North America supplied this assertion:

“The numerous rise within the prices of uncooked supplies and value to fabricate has elevated, as such FUJIFILM North America Company has made the enterprise choice to replace pricing on sure photo-related merchandise. We just lately instituted a FUJIFILM Skilled Movie value replace for our retailers of roughly 25% on April 1, 2022 and can be instituting an replace in retailer value of 10% for our QuickSnap One-Time Use Digicam line on July 1, 2022. It’s necessary to notice that that is supplier/retailer pricing and is probably not absolutely mirrored in pricing the buyer sees at retail.”

“We’re additionally evaluating, on a case-by-case foundation, potential value updates for our coloration photographic paper, processing chemical compounds, and professional lab services.”

The assertion is a bit unclear; it doesn’t explicitly state that Fujifilm movie costs have elevated, however it’s implied. Contemplating the way in which the market has shifted, we’d assume that prices would go up by 25%. As movie regained market recognition and skyrocketed throughout the pandemic, issues have shifted. Fujifilm appears to be the center of memes about how they’re killing their movie division.

Fujifilm, final yr, acknowledged that the supplies for PRO400H may not be acquired, so that they discontinued the extremely fashionable movie. Velvia 100 was discontinued solely as a result of the US stated it contained a carcinogen. However in 2019, Fujifilm introduced the return of Acros and explained why it was coming again in 2020. We rated it very extremely in our review.

Fujifilm Movie Costs Are Nonetheless Very Suspect

Again in 2021, when Fujifilm elevated the costs of movie, they instructed us what their prices have been on a few of their Superia merchandise. Our Fujifilm reps acknowledged that these costs are nonetheless correct. Moreover, they supplied the next:

Materials Description


135 PROVIA 100F EC NP 36EX 1


120 PROVIA 100F EP EC NP 5






135 VELVIA 50 EC NP 36EX 1




A supply instructed us that the worth the retailer units is completely as much as them no matter whether or not or not there’s a MAP coverage. With that stated, the retailers can set their very own value will increase. This will get complicated. Let’s take for instance Fujifilm 200 movie. Fujifilm North America’s web site states no costs however as a substitute tells you where to buy it and the retailers’ costs.

However Fujifilm’s pricing construction is sophisticated. With pricing, there’s MAP and MSRP. MAP stands for Producers Marketed Value; so manufacturers must abide by this. MSRP, then again, stands for Producers Prompt Retail Value. If one thing is usually recommended, it isn’t enforced. Once I go into the Metropolitan Museum of Artwork, there’s a steered donation, however the museum is free.

If the screenshot above is to be believed, all of it appears a bit bizarre. Kenmore digicam most likely hasn’t up to date their costs shortly. Nevertheless, the opposite manufacturers are kind of simply competing with each other. So I checked a couple of different retailers:

  • Freestyle Photographic sells one roll of Fujifilm 200 movie for $7.49
  • Blue Moon Digicam sells one for $9.50
  • Adorama sells one for $9.99

We all know a bunch of oldsters store at B&H, however we’re leaving them out of this contemplating the varied discrimination lawsuits lasting over a decade (amongst different moral points). 

Hassle Amongst Movie Photographers

Regardless, the dearth of readability on pricing has turned customers towards Fujifilm and, in some instances, even towards Kodak and retailers. Invoice Manning of the Studio C-41 podcast beforehand called out retailers on pricing points when Kodak acknowledged that Kodak Gold 200 was going to be priced decrease. I can think about that the identical factor may quickly occur with Fujifilm movie costs.

The complaints aren’t solely coming from passionate photographers who shoot movie: it’s additionally from professionals being paid to shoot with it! “It’s stunning that we’re going by way of these issues,” stated Brenton Giesey, a movie photographer based mostly in Los Angeles. “Quite a lot of people are innovating like Lomography, movie mild meters, and so on. How come Fujifilm and Kodak can’t sustain?” He continued to precise frustration that there isn’t innovation.

“We’re going to maintain shopping for from the place it’s least expensive. I fear if smaller retailers like Movie Pictures Venture can survive if producers maintain messing with pricing.”

Brenton Giesey

Brenton’s sentiments are echoed by others. “My query for Fujifilm is whether or not or not they assume they’re doing movie photographers a favor with not setting retail pricing like different firms do?” stated Luca Mercedes, a movie photographer, and producer based mostly in Brooklyn. “What’s the reasoning behind it within the midst of inflation points. Is the fee actually going up by that a lot?” She continued to wonder if or not we’re in a loop of self-fulfilling prophecies the place firms are screaming about inflation amidst file income.

Tales from the Retailers

To make clear how movie gross sales work to retailers, we’ll share what’s been instructed to us beforehand. Over a decade in the past, I used to be a former Social Media Content material Developer for B&H Picture. Due to my versatility, I used to be usually requested to work in numerous departments. The best way movie gross sales was defined to me is that when retailers purchase in bulk, they get reductions. So, the manufacturers that promote essentially the most can command a lower cost per product from Fujifilm. In that manner, no two retailers pays the identical factor. And the retailers then set their very own costs to recoup prices. What we discovered from the retailers just lately kind of traces up.

For the file, we’ve by no means pressed Fujifilm on why they don’t implement pricing requirements. After working with them for thus lengthy from this facet of the Editorial desk, I wouldn’t count on a solution.

“This has been a very tough factor to navigate…” explains Zeb Andrews, Normal Supervisor of Blue Moon Camera. “First off, sure, Fuji introduced value will increase on their skilled slide movies that went into impact April 1st. These will increase affected Velvia and Provia particularly.” Zeb shares that ACROS 100 II was exempt from the worth enhance, and so too have been Fujifilm’s shopper movies.

“Presently, we’ve obtained no official phrase from Fuji concerning value will increase on their shopper movies.”

Zeb Andrews

Mr. Andrews admits that Blue Moon units their costs based mostly on market comparability. “We regulate what the typical retail value for a movie is on-line and weigh that closely into how we value movie right here,” Zeb discloses. “We prefer to be as aggressive as we are able to, although that’s generally tough as a smaller enterprise. However these days, the web market has turn into a little bit of a Wild West with pricing in all places.” He claims it’s been pushed by provides drying up. For instance, a number of fashionable movies have backorders of a number of weeks if not a month or two with demand remaining sturdy.

“People are as hungry for movie as ever however there may be usually much less of it to purchase.”

Zeb Andrews

However there’s an even bigger downside than all this: resellers. Retailers on Amazon, Etsy, and eBay purchase all of the movie after which promote them at greater costs. The Phoblographer’s Lead Reviewer, Brittany Smith, skilled simply this making an attempt to snag the brand new Kodak Gold 200. And this isn’t the one movie that value gouging occurs with. Blue Moon Digicam will get a couple of hundred rolls of Portra 400 allotted for them that they’ll promote in a single day. These consumers find yourself flipping it for greater costs. They’ve been engaged on curbing this, and a technique is to avoid wasting inventory for in-store clients. Nevertheless, Mr. Andrews says secondary markets absolutely have an effect on pricing.

Reps from each Adorama and Freestyle Photographic didn’t reply to our request for commentary. Adorama, right now, is closed for Jewish Holidays, however generally they reply emails.

Fujifilm North America Claims They Nonetheless Care Concerning the Way forward for Movie Pictures

Regardless of all the grief, Fujifilm nonetheless states they’re very dedicated to the way forward for analog. Fujifilm North America’s former President, Manny Almeda, has spoken with us on this earlier than. Bing Liem, the present President, echos the assertion.

“Movie and photographic merchandise stay a vital a part of our firm’s historical past and heritage…Actually, Photographic Imaging is one in every of Fujifilm’s core pillars of focus as we proceed to drive our enterprise ahead, together with Healthcare, Superior Supplies, and Enterprise Innovation. From our Skilled Movie choices to our strong Instax assortment of movie merchandise, FUJIFILM North America Company sees a powerful future for movie and photographic merchandise, and appreciates the creators who proceed to help this necessary medium.”

Bing Liem, President, Imaging Division, FUJIFILM North America Company

What We Assume About Fujifilm Movie Costs and Will increase

I’ve labored within the picture trade for nearly 15 years now. I fully perceive what movie photographers are very involved about. On the similar time, I believe Fujifilm’s strategy to deal with rising prices is flawed. Fujifilm ought to certainly increase the prices as every part has elevated, however they need to provide extra full packages to indicate how a lot they care about analog pictures. Listed below are some concepts:

  • Bundle the Fujifilm improvement mailers with packing containers of movie and lift the worth accordingly in a particular package deal. Fujifilm mailers, as they’re referred to as, allow you to mail a roll of movie to Fujifilm for improvement. Fujifilm may bundle the price of the movie roll, the event, scans, and prints, right into a single value. It might imply that they must create extra SKUs, however the majority of movie photographers don’t develop their very own rolls.
  • Fujifilm may launch a roadmap of what movie developments is likely to be coming sooner or later. The digital division does this with GF and X sequence lenses usually. So why can’t Fujifilm be extra open about it?
  • Fujifilm may dictate what the costs needs to be throughout the board with retailers. Years in the past, Fujifilm’s Instax division went after resellers of their movie who have been driving costs up. It was an extended, prolonged, authorized course of, however it acquired mounted. I see how it will be value it for the movie division to do the identical factor now.

As time goes on, we’re curious to see how the movie world will evolve amidst inflation and rising demand.

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