Panasonic and Leica have announced a brand new settlement for a complete enterprise alliance and work much more intently collectively to develop new applied sciences beneath the identify L2 Expertise (L squared Expertise).
The L2 stands for the L of Leica and Lumix and symbolizes the joint enterprise and advertising and marketing actions going ahead. The 2 firms say that L2 will unify the strengths of the 2 manufacturers and can see each mix data collectively to provide new cameras, lenses, and “next-generation” software program.
“By means of this collaboration, each firms will be capable of maximize the synergies by Leica’s optical and imaging expertise and Panasonic’s video and digital expertise which have been cultivated over a few years within the digicam and imaging market, and collectively discover new creativity and expressive energy. They are going to proceed to develop revolutionary L2 Expertise that can create a brand new imaging world,” the 2 firms say.
“We have now been working with Panasonic for a few years in a spirit of partnership and belief, and their in depth experience is undisputed. The mixture of our competencies in L2 Expertise is one other milestone within the partnership and proves that one of the simplest ways to fulfill at this time’s challenges within the digicam market is to not section and specialize, however to deepen capabilities so as to collectively create options for the longer term,” Matthias Harsch, CEO of Leica Digicam AG, says.
“With the arrival of an period through which photographs and movies are shared globally in actual time, cameras are required to have functionality to create extra spectacular and breathtaking expression. I’ve at all times been impressed by the excessive image high quality and the picture-making philosophy that Leica has developed over its lengthy historical past. I’m very happy and excited to proceed working with Leica to develop expertise that can allow folks all over the world to share their feelings,” Akira Toyoshima, CEO of Panasonic Leisure & Communication Co. Ltd., says.
Leica and Panasonic have labored collectively to provide cameras and lenses because the 12 months 2000.
Initially, the businesses had signed a cooperation settlement for lenses of digital, audio-visual gear, and in 2001 the choice was made to cooperate within the digital digicam sector as properly. Since then, the businesses have steadily expanded technological cooperation.
In 2018, the 2 firms joined with Sigma to create the L-Mount Alliance, which the three describe as an unprecedented kind of cooperation that permits Panasonic, Sigma and, since 2021, Ernst Leitz Wetzlar GmbH to make use of the L-mount customary developed by Leica for their very own developments and thus additionally supply cameras in addition to optics with this lens mount.